About amazon vendor central
- Amazon Vendor Central is Amazon’s platform for brands, manufacturers, and distributors to sell directly to Amazon as wholesale suppliers.
It works on a first-party (1P) model, where Amazon buys products in bulk and resells them to customers.
Vendors manage catalogues, purchase orders, shipments, and invoices through the portal.
Amazon handles customer service, returns, and fulfillment, reducing operational load for vendors.
The platform also offers advertising tools to boost sales and visibility.
Despite strict compliance rules and chargebacks, Vendor Central provides brands with massive growth and global reach.